Senior marketing leadership without the $300K salary. I get into your data, place smart bets, and scale what actually works.
If you're between $2M and $30M in revenue, you need executive-level clarity and accountability. But you may not yet need, or be able to justify, a $300K+ full-time CMO.
That's exactly the gap I fill. I come in, diagnose where growth is leaking, build the operating system, and run it alongside your team until it stands on its own.
Revenue depends on referrals and founder heroics. No clear ICP, no conversion benchmarks, no forecasting rigor.
Campaigns run and tools get bought, but marketing and sales don't share a funnel, attribution is murky, and no one owns the system connecting strategy to execution.
Messaging, differentiation, and pricing sit with everyone and therefore no one. The product is strong, but the words that sell it were never actually built.
Not strategy decks. Embedded execution, until the system runs without me.
ICP and messaging audit. Funnel and CRM assessment. Pipeline math. Competitive snapshot. You get a clear picture of the constraint and a prioritized 90-day roadmap.
Shared KPIs, pipeline coverage model, channel thesis, demand engine, sales enablement, and the weekly cadence that creates real accountability across your team.
Weekly leadership meetings, monthly performance reviews, vendor governance, hiring plans. I stay embedded until the system is self-sustaining and your team owns it.
A B2B SaaS legal tech company I helped scale over three years. Single-channel dependency, no partner program, limited attribution when I arrived. Here's what a disciplined go-to-market system delivered.
Launched partnerships, referrals, events, paid, outbound, and organic. Revenue concentration dropped dramatically from heavy single-channel dependency to a balanced, resilient portfolio.
Built dual-layer attribution exposing that channels generating 3× more volume were converting at 5× lower rates. That insight changed budget allocation overnight.
The partner program became the highest win-rate channel in the portfolio. Conversion rates improved as volume doubled. That's a system, not a campaign.
Data-driven accountability means subtracting underperformers as much as adding. Growth is clarity about what to stop, not just what to start.
Roman Growth Advisors is a live practice. Current work includes a Series A case-funding marketplace, a physician-founded health-data platform, and ongoing operating work in a different vertical entirely. Legal tech is where I go deepest; the system is the same one I built across 15 years in enterprise software. Names held until clients clear them.
The best engagements diagnose before they prescribe. Here's where clients land, and where to start if you're not there yet.
Diagnose and build in one engagement. Category and messaging, the operating model, and your first channel stood up and running. A fixed 12-week block that ends with a foundation in motion, not a slide deck. This is where most clients should start.
Embedded senior GTM leadership without the full-time hire. I run the system alongside your team: ICP, pipeline coverage, demand engine, sales enablement, and board-level reporting.
A full GTM rebuild for companies with sales and CS motions that have outgrown the system behind them. Unified KPIs, forecasting, playbooks, and the cadence to run it all.
Growth is coming from founder hustle and referrals, and you know it won't scale. A clear ICP, a channel thesis, and a 90-day plan your team can execute without you in every deal.
Pipeline feels like luck and you're not sure what to fix first. A structured assessment of channels, funnel, and attribution, ending in a prioritized roadmap and a board-ready readout.
You have a team executing but no senior operator to pressure-test the calls. Weekly access to judgment from someone who has built and scaled at every stage. Agenda-driven, month to month, you set the priorities.
Already know the problem? Targeted standalone work, messaging, investment audits, pricing reviews, board prep, is scoped flat or billed at $350/hr. Just ask.
Product-market fit is behind you; the repeatable system is what's missing. I have operated from Cisco's enterprise scale down to Series A, so I meet you at your stage. Legal tech is my deepest vertical; the system carries across B2B SaaS.
Founder still wearing the marketing hat. You need an ICP, a channel thesis, and a 90-day plan a small team can actually execute.
The board wants efficient growth. You need the repeatable GTM system without the six-month search for a full-time exec.
Sales, CS, and a revenue motion that has grown faster than the system behind it. Time to unify the machine and make growth predictable at scale.
Your marketing leader just left or the agency strategy failed. You need a stabilizer who resets priorities and builds the bench or runs the search.
I'm Jason Romanosky, founder of Roman Growth Advisors. My career started in product marketing and never left it: who a product is for, why it matters, and how to say it so the right buyer gets it. That foundation runs through 15+ years at Cisco, product marketing leadership at Blackbaud and LumApps, and three and a half years as CMO at Case Status, where I scaled the company from $2M to $10M+ ARR. I held the title and owned the number full-time before I ever went fractional.
When I'm not building revenue engines, I'm in the water. Surfing keeps me honest. Conditions change fast, reading the water matters, and sometimes the smartest move is patience. Same applies to GTM.
I work with two to three clients at a time. Intentionally small, deeply embedded, accountable to your numbers.
Book a 30-minute call directly, or send a message below and I'll be in touch within 24 hours. No pitch, no pressure.
Pick a time that works for you. No back and forth.